I have been learning about color meaning/theory and Pantone in particular for my visual communications class. Incidentally a design geeky friend referenced a story about Pantone and Gap partnering to choose a color of the year: 14-0848, a warm yellow described as optimistic, hopeful, reassuring, warm, cheerful, radiant and versatile. Talk about wanting to ignore this recession already. To me it recalls other “virtuous recession” marketing efforts that are falling flat.
In contrast, I found another story about the most common colors from the 2009 New York fashion week.
Iron is number one. To me, a dark gray seems more indicative of where the nation’s mood is nowadays, but I guess GAP didn’t want to go with reality as much as sunny irony. The Pantone book I’m reading now describes gray as steadfast, accountable, solid and resolute. That’s what I call the mood of the moment.
Update: click on the color name (14-0848) and you can read all about “Mimosa,” this yellow that supposedly foretells “hopefulness and reassuarance in a climate of change.” (The first time I read it, I read “climate change.” lol) At any rate, this pick for color of the year seems to buck the trend in a bad way, recalling the ignorantly optimistic and perplexingly pompous Pepsi logo redesign fail.
These past two weeks I have started taking classes for fun and also spent some free time working on lobbying so that not so many millions be taken from the state education budget, especially higher education. Not just because it’s important, but also because they employ me. I did some press release and other writing work for a little student-led grassroots site; and whether it had any impact for sure, I’ll never know, but it did result in more than 27,000 e-mails being sent to Arizona legislators so far. In the end, the proposal for cutting more than $300 million from our three universities was reduced by about half. For the time being, the rest of this fiscal year looks doable; we’ll see about the next one.
That may account for, while not excusing me being such a lousy blog updater. I think I should reduce my efforts to a solid post a week, since that is something I can more easily commit to. People don’t unsubscribe from blogs because they post too infrequently, they say. I know I only drop those that I feel overwhelmed by (i.e. more than 10 posts a day…no danger of that here). Such a schedule would also allow me to write worthwhile content here and still watch historic local sporting events, watch films, hang out with friends and do my homework.
Speaking of the latter, looks like the site I need is back up so I’d better be going. But if you have time to spare, for your viewing pleasure, here’s a beautiful video that everyone is rightfully abuzz about:
…but people keep at them.
It’s been really sad to see the spiral from Madoff’s Ponzi scheme. Posing as a hedge fund manager, he swindled investors out of $50 billion that’s BILLION with a “B.”
Back when I was a reporter for my school paper, I helped break the story on a Ponzi scheme that lost at least $50 million. Sure, sounds like a lot, but it was only 1/1,000th the Madoff losses.
The scheme we investigated, called 12DailyPro, had a ridiculous premise: a guaranteed 44 percent return after 12 days of running a program that automatically surfs through online ads/some supposed form of Forex. Yeah, didn’t make much sense to me either. Eventually the SEC swooped in to charge the site founder with securities fraud.
One thing I learned: people don’t ask hard questions as long as they’re making money.