Tag Archives: design

Visual communication (on the big screen)

Obsessed as I am of late with typography (having added more than 70 typography blogs to my RSS reader) I finally watched the doc Helvetica tonight. It’s given me a lot to chew on about design in general and type treatment in particular.

Then I surfed over to Apple’s trailers to add to my queue and found a real gem of a movie from Sweden that is the film I most want to see right now. Watch the trailer for Everlasting Moments and like me you may already find yourself smitten with this heroine photographer:

Finally, I saw a well executed, short film done for some Schweppes contest that clocks in at cute but not smarmy 12 minutes. See it here if you like.

DVD cover fail: the case of Blindness

blindness

Blindness is a movie I saw this week that I immediately added to my Facebook profile favorite movies: it was THAT good. Really though, it’s one of those movies that keeps you thinking about it days later as few others do (and for me at least, those that do all tend to be very difficult movies like Colors of Paradise and Late Marriage).

Not only that, its cinematography was beautiful. Fading to white and blurred shots were used consciously because the “white blindness” was an integral part of the story. Thus, the poster above—which makes a darkly playful reference to eye charts—has a brilliant tie-in to both the subject material and the look of the movie.

Contrast that with the whale of a fail below: I was shocked to see this as the DVD cover design. Not only does the cropping of the headshots and the bottom still evoke your average 2-star horror flick, the color black is opposite of what the film’s core. The blindness of Blindness is explicitly white; it was if those afflicted “were caught in a mist or had fallen into a milky sea,” the original novel says.

What do you think? The milky white movie poster or the dark black DVD cover?

blindnessdvd1

The color of the economic crisis

I have been learning about color meaning/theory and Pantone in particular for my visual communications class. Incidentally a design geeky friend referenced a story about Pantone and Gap partnering to choose a color of the year: 14-0848, a warm yellow described as optimistic, hopeful, reassuring, warm, cheerful, radiant and versatile. Talk about wanting to ignore this recession already. To me it recalls other “virtuous recession” marketing efforts that are falling flat.

In contrast, I found another story about the most common colors from the 2009 New York fashion week.

colors_h_2

Iron is number one. To me, a dark gray seems more indicative of where the nation’s mood is nowadays, but I guess GAP didn’t want to go with reality as much as sunny irony. The Pantone book I’m reading now describes gray as steadfast, accountable, solid and resolute. That’s what I call the mood of the moment.

Update: click on the color name (14-0848) and you can read all about “Mimosa,” this yellow that supposedly foretells “hopefulness and reassuarance in a climate of change.” (The first time I read it, I read “climate change.” lol) At any rate, this pick for color of the year seems to buck the trend in a bad way, recalling the ignorantly optimistic and perplexingly pompous Pepsi logo redesign fail.