Category Archives: Uncategorized

Recent social media training

Hi long-neglected blog. Here’s a recent presentation I gave with my good friend and colleague Nina Miller to Arizona State University units/communicators:

And just because Google juices still keep flowing here to this blog, here’s another fun link; my flavors.me site is handy little aggregator of what I’m up to nowadays. Updated daily! (now with more Julie)

April Content Strategy Events in Phoenix

Can’t contain my joy that I have not one, but two (!) opportunities here in Phoenix to meet content strategists that I have admired and talked to from afar.

First: Kristina Halvorson, author of Content Strategy for the Web, will kick off the first-ever Phoenix content strategy meetup with cocktails, conversation and a casual Q-and-A. We’ve got a fledgling community, and this is a great way to get people interested and energized. The event is free, but RSVP today

Second, Phoenix is hosting the 11th-annual Information Architecture Summit, and a bunch of content strategists will be in town. Thus, it’s another great chance to meet informally and talk about that most important of business assets: content. If you’re up drinks, let me know!

P.S. If you have no idea what I mean when I say content strategy, check out the background knol on the subject. Why is it so important? Well, if you build Web sites, have a Web site or write for Web sites, and you’re sick and tired of disorganized, headache-inducing content, you need to learn about content strategy. And if you what you read strikes a nerve, join us for more.

Upcoming talk on style guides

I’ll be presenting all you ever wanted to know about style guides at March’s Commpose group, and I’m stoked. I wrote an intro to Web style guides in September and I’ve got even more to add now. So, to recap:

Who? Me, talking to a bunch of cool, local copyrighters

What? ’Bout style guides

When? at 6 p.m. Tuesday, March 16

Where? at the offices of Terralever in Tempe

On publishing, people, privacy and Pepsi

So, I’m taking an online class in social media this semester, and since I’m putting a good amount of time into reading and discussing topics every week, I am going to selectively cross-post some of my thoughts here on my blog. Because I am really interested in discussing this and I want it to be “out there” for all four of you to engage with. 😉 And because this could be fodder for something more polished in the future, and I don’t want to lose it when Blackboard locks up old courses. This is further proof of my comparatively liberal view of publishing and privacy, I guess, but if I don’t have permission to publish others’ words, I’ll paraphrase them.

The prompt was on what are the consequences of being able to freely post information using text and a variety of other media as an individual or as a representative of an organization…”Does it matter where you post? Should you able to control who sees what?”

My response (scattered as it is):
Publishing has been transformed through Web 2.0, in a way that reimagines what was traditionally a closed process. The audience are now co-publishers, as we blog, tweet and Facebook our reactions to what we read elsewhere. I’m noncommittal about whether these consequences are positive or negative.

The effect of opening up the market like this to millions of producer-consumers means that yes, there will be a lot more noise and a lot of it will be crass and popular and really worthless, the long tail, if you will. There’s a niche for every topic out there, and while not always the sites with most hits, highly intelligent conversations are going on.

What we have is more people getting together who are willing to collaborate and willing to share ideas back and forth. And an unprecedented level of creative remixing, which strains at the intellectual property laws which predate this revolution.

Citing your sources, i.e. the link economy, is even more important in today’s networked social environment (whether as a traditional news provider or an average person). If you try to pass of a lie as truth or somebody else’s work as your own, you will inevitably be found out. Information can travel very quickly, and while there is the risk of falsehoods spreading that Chris Heuer talked about (Safko, 17), I agree with his idea that being able to share ideas in progress is only a good thing. What he refers to as self-correcting blogging. What Jeff Jarvis calls process journalism.

All of this is great, but what about the consequences for people concerned about privacy? What about companies concerned about their brand image?

For the first, historically individuals who speak in the “public arena” waive their right to privacy, and that extends to online contexts. People should learn how to tweak controls in social networks so that they can share what they want about themselves and about their thoughts with only a limited group of acquaintances. [I’m not sure where I fall on privacy, but the post Two ways of looking at the future of privacy, from VentureBeat, does a good job of explaining the arguments out there.]

For the second, companies, candidates and the like should realize that they no longer control the message. Unfavorable news may get out there. There is more transparency than ever, so more responsible behavior than ever is needed. Their recourse for quelling negative published material is to engage directly and counter with their own version of the story. (Individuals should, however, be wary with what they post about their employer, as speech is not protected in private companies.)

Q: Will companies create new departments of social media communicators?

They already are…shifting people and resources away from marketing and PR as these departments reassess the brand landscape evolve. Just look to Pepsi, which announced it would not run a Super Bowl commercial this year, in favor of community-directed investing and increased online advertising.

Good movies seen in 2009

In my post about my favorite movies seen in 2008, I predicted I’d be able to see 100 in 2009. Ha! I didn’t even reach 50 (see the list below). But that’s OK! I’ve been happily busy in my work, and that’s a great thing to have had during ’09 especially.

Throughout 2010, I’ll continue to maintain a running list of good movies in the right-hand column of this blog. And since I’m part of what Wired calls “the cult of the somewhat delayed,” (via Kottke) I plan to be seeing a lot of 2009 and 2008 releases during 2010. I’ll  start with Roger Ebert’s picks for best picture of 2009 (I haven’t seen any of the 10 mainstream or 10 independent titles listed), best ’09 animated films (I’ve seen 3/10), best ’09 foreign films (1/15), <EDIT> (I left this link off) best ’09 documentaries (0/10)</EDIT> and best films of the decade (12/20), because I like his approach to lists, recognizing that it’s a subjective process and that the “top 10” is an arbitrary number, and his blog gets good comments. Maybe I’ll start doing some reviews or ratings here too.

If you are into movies and want to connect with them through filmophile social networks, you can find me on Netflix Friends or The Auteurs.

American Teen
Paris, Je T’aime
Saints & Soldiers
Revolutionary Road
Blindness
I Served the King of England
The Assassination of Jesse James by the Coward Robert Ford
Vicky Cristina Barcelona
Helvetica
Synecdoche, New York
Rachel Getting Married
The Wackness
The Big Lebowski
American Beauty
Slumdog Millionaire
Pan’s Labyrinth
Punch-Drunk Love
Wit
Being John Malkovich
Delicatessen
Rushmore
Milk
Sita Sings the Blues
Frozen River
Divided We Fall
My Wife Is An Actress
Much Ado about Nothing
Coraline
Funny People
Waltz with Bashir
Tokyo! (but only Gondry’s Interior Design and Bong’s Shaking Tokyo, not Carax’s Merde. Fast-foward.)
Objectified
Nursery University
Rudo y Cursi
Before The Devil Knows You’re Dead
Young@Heart
Sólo con tu pareja
The Informant!
Paris 36
The Class
Closer
High Fidelity
Doubt
2 Days in Paris
This is England
Henry Fool
Un Secret

Featured Fall Content Strategy Graphics

Kristina Halvorson just tweeted something I have been thinking of too: there is an exponential growth of content strategy posts being published. I have a list of more than 200 posts from just these fall months piling up in a WordPress draft, due in part just to my blogging slackerism. What used to be a manageable group of new links every few weeks is now growing much faster in the same period of time. Which is great! But what is the best way to share? I should take my own advice: people’s meaningful sorting is superior to an unsorted dump. Now, there’s a strategy!

Considering Erin Scime’s recent superb article on the content-strategist-as-curator, I am trying to do just that: showcase the best around a theme. An upcoming post will be social media-themed links. Today, enjoy the theme of informative content strategy graphics:

  1. The Velocity B2B Marketing Tube Map by Doug Kessler. I could rename this a content map.
  2. The Big Picture: End-to-End Content Strategy by Shelly Bowen. Love your in-the-moment illustration!
  3. Web Site Migration, Implementation, or Redesign in Five Steps by David Hobbs. Really comprehensive yet simple break-down of that process.
  4. The Three Spheres of Web Strategy –Updated for 2009 by Jeremiah Owyang. Balancing business, community and technology.
  5. Common questions from the content creator by Richard Ingram. What a cool graphic for a hot topic.
  6. Time & Our Focus on Content by Colleen Jones. Not gonna lie. Kind of hurts my head. ; ) But important to recognize.
  7. Jobs in the Interactive Media sector by Skillset. Two graphics: what’s your take on related professions and experience around content strategy?
  8. Updated: Web Content Cogs, latest graphic by Richard Ingram. He just keeps coming up with good ones. (See his past Flickr uploads.)

Please, if you have any other good content strategy graphics to add, let me know! And I look forward to publishing more themed link lists, more regularly.

Thank heaven, 11 fresh content strategy links

A fortnight has passed since my last article round-up. Here are some articles from the last two weeks, divided by topic:

    The Discipline of Content Strategy

  1. A Content Strategy Primer, by Rahel Bailie
  2. The Value of Content, Part 1: Adam Smith never expected this, by Melissa Rach
  3. Content Strategy for the Web Professional, by Jonathan Kahn
  4. Social Media Strategy

  5. Avoiding web white elephants [assessing time, team, budget, and heart for an effective social media presence], by Richard Ingram
  6. Social Media Outsourcing Can Be Risky, by Jakob Nielsen
  7. Metadata

  8. Metadata: Defined, by Rachel Lovinger
  9. Are you my Elvis? on the NYT digital index, by Rachel Lovinger
  10. Where to put the keywords, by Jesper Åström
  11. Content Marketing

  12. Content First: Step One in Web Marketing, by Rick Allen
  13. Big-picture Changes

  14. The Changing Face of Communication according to IBM, by Joe Pulizzi
  15. The end of aggregation? by Jevon MacDonald

Other recent activity of note on content strategy sites:

This is the fourth in an ongoing series of content strategy link round-ups. From most recent to least, see part 3, part 2, and 1. Thanks for stopping by!