I saw this commercial for a Delta faucet that turns on by touching (no knob-turning required) and I think it is probably the most brilliant commercial ever. Here’s why:
- A super-usable feature was invented by their design team.
- The ad team decided to actually focus on the feature itself, not just unrelated sexiness.
- The visuals of hands messied by different are vibrantly colored and full of texture (very memorable).
- There’s a relevant and catchy song (thanks to the Sesame Street count!)
It certainly made me (world’s messiest person in the kitchen) want that faucet.
So, if you want a memorable commercial, design a good product, center the ad campaign around the product benefits and show it off in a beautiful, visual way.